Leadership Consultant

Esther is the definition of a recognized expert. An author of multiple books on Agile methodologies and leadership, Esther is very well known and highly respected in her field. She is a highly sought-after speaker and frequently travels the world giving presentations on her subject matter.

While she loves what she does, she had a hard time explaining what she does to others. She needed a clear marketing message. In addition, with all of her travels and other commitments, her website had taken a back seat to running her business and it no longer reflected her brand image. She knew it needed to be updated, but she no longer had the time to do it herself. 

BEFORE

Outdated Design.

Focused on her and her qualifications.

No clearly defined customer benefits

No clear call to action.

Confusing.

AFTER

All about the customer.

Clearly define customer benefits.

Modern responsive design.

Clear Call to Action

Consistent brand standards.

I know the power of story. I use stories in my own work. But, I was too close to my own business to tell the story of the work I do from my clients’ perspective. He asked questions, probed, and found the essence. Ryan was also absolutely delightful to work with!
Esther Derby

Author, International Speaker, CEO Esther Derby Associates

BEFORE
AFTER

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THE DEFINE STEP WORKBOOK

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Things covered in the workbook include:

 

1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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THE INTEGRATE STEP WORKBOOK

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Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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THE CREATE STEP WORKBOOK

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Things covered in the workbook include:

 

1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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THE ENGAGE STEP WORKBOOK

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Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

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Lsveraged Message Roadmap

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Story-based-website

TheElements of a Story-based Website

All of the elements you need to create a story-based website such as:

1 - The Hero Section

2 - The Value Proposition

3 - Calls to Action

4 - A Positioning Paragraph

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The Messaging Worksheet

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