Digital Marketing Agency

When Paul Rakovich,  Clicks and Clients owner, scheduled his call with me, he was not at all happy with his website. As a leader in his field, he felt it needed to better reflect his company. After reviewing the site with him, we agreed the messaging didn’t reflect what the company does or how his customer’s benefit. 

Paul wanted to fix the site quickly, so we decided on a half-day marketing strategy session in order to make an immediate impact. During the session, we clarified the overall company message and wireframed a new homepage. Seeing the immediate benefit, Paul decided he needed to redo the messaging and design for every page on the website. 

BEFORE

Generic messaging not setting them apart.

It's all about them.

Images do not reflect what they do.

Social icons at the top of the page.

No clear call to action.

AFTER

Consistent branding throughout the site.

Clearly defined customer benefits.

Added social proof.

One Clear Call to Action

Focused customer facing webpages.

BEFORE
AFTER

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Things covered in the workbook include:

 

1 - Self-Awareness

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Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

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5 - Your Digital Assets

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Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

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Story-based-website

TheElements of a Story-based Website

All of the elements you need to create a story-based website such as:

1 - The Hero Section

2 - The Value Proposition

3 - Calls to Action

4 - A Positioning Paragraph

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The Messaging Worksheet

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