LinkedIn Made Simple

A guided training program to help you go from feeling clueless to conquering LinkedIn by capturing views, prospects, and leads in 45-days. 

Next Program Starts December 2nd

LinkedIn Can Be Confusing


It’s a place to put my resume, right?


What’s the point of updating my profile?


I connected with someone, now what?


Isn’t LinkedIn just for recruiters and job seekers?


Should I post content to LinkedIn or my website?


What is the point of having a LinkedIn account?

It’s Not a Place to Post Your Resume

LinkedIn is still largely misunderstood. Sure, you can add your work experiences to the platform, however, savvy marketers and business owners know you can leverage the platform to find qualified leads and grow sales.  

More Views

A profile view from the right person can lead to new business and/or job opportunities.

More Leads

LinkedIn drives four out of every five B2B leads that come from social media.*


More Sales

Having a focused profile and engagement strategy can bring qualified leads to you.

LinkedIn is a Networking Platform

Do you remember how you felt after you created your LinkedIn profile? My guess is you probably said to yourself, “OK. Now what?” If so, you’re not alone.

Linkedin is still viewed by many as Facebook for business people. It’s a place to post your resume, and to connect with current and past colleagues. Outside of that, people are left wondering, “what’s the point?”

I understand this sentiment, however, having spent the last few years working with LinkedIn experts, and writing profiles for companies and individuals, I have seen the results of a good LinkedIn strategy. The key is to use it as a networking platform to connect, engage, and build relationships.

When used correctly, you’ll be able to create a predictable pipeline of leads and prospects. I believe everyone should know how to leverage the benefits of the LinkedIn platform, which is why I created LinkedIn Made Simple.

What is LinkedIn Made Simple?

A step-by-step process to help you establish your brand, capture leads, and profile views.

1 - Persona

Define your ideal customer persona, so you’ll know how and where to reach them.

2 - Story

Use a proven story-based framework to create a message that will attract and resonate.

3 - Pitch

Develop a pitch that draws potential clients in and compels them to act.

4 - Profile

Translate your story to your profile so it is ready for engagement.

5 - Page

Set up your company page. BTW – company pages aren’t just for businesses.

6 - Search

We cover LinkedIn basic and advanced searches and take a look at Sales Navigator.

7 - Messaging

Strategy and frameworks to turn connections into prospects and clients. 

8 - Content

Attract your audience with targeted content that hits the mark every time. 

9 - Channels

Leverage LinkedIn’s various channels with your content so you reach more people.

You CAN Conquer LinkedIn

Discover the secrets about how to capture more views from your ideal audience and start building your LinkedIn pipeline.


Sign up for the course and get ready to implement. 


Develop a strategy to position you in the mind of your ideal clients.


Grow your network and engage with potential clients in an authentic way.

Enroll Now!
Next Program Starts December 2nd

Here are a few things you’ll learn and have access to inside the course.


A complete LinkedIn Playbook


An optimized profile to attract your audience


Over 45 step-by-step how-to videos


Worksheets and frameworks for every step


Guided training sessions – You’re not alone!


Access to a group of like-minded high-achievers

LinkedIn Profile Keywords

LinkedIn Profile Background

LinkedIn Profile Visibility

LinkedIn Profile Vanity URL

LinkedIn Experience Messaging

LinkedIn About Section

LinkedIn Company Pages

LinkedIn Advanced Search

LinkedIn Search Filters

LinkedIn Boolean Search

LinkedIn Sales Navigator

LinkedIn Privacy Settings

And Many More….

What People are Saying

Common Questions Answered

How long are the sessions?

Each session will last about an hour. I do keep my calendar open after the “official” end of the session to answer any questions or provide clarity on something from the training.  

What happens if I can't make a session?

No problem at all. Every session will be recorded and you’ll have access to all of the videos and worksheets.

What time are the sessions?

The training session on Monday and the Q&A session on Friday are both held at 10 a.m. MST.

Why 45-days?

Great question. Two reasons.

First, the program is very comprehensive. We are not just covering how to optimize your profile, for example. We will cover everything you need to know about how to use LinkedIn the right way.

Second, I want you actually to implement stuff. Maybe like you, I’ve attended training programs, where you get so much information all at once, that implementation becomes overwhelming. By spreading the course out, you can rest assured that when finished, you’ll be rockin’ on LinkedIn (assuming you do the homework of course).

Why a private Facebook group?

I have a love, hate relationship with Facebook, but the truth is, FB does groups the right way.

The FB group will give us a place to communicate and collaborate outside of the training and Q&A sessions, which will help us all learn from each other. Also, by using FB you can ask me direct questions via Messenger. 

I’d love to this with a LinkedIn group but currently, they are not nearly as robust. 

Ever wonder what should you be doing with LinkedIn on a daily basis?

If so, you’re not alone. Savvy marketers, successful businesses, and career professionals already know the activities to use daily on LinkedIn to generate opportunities. And now you can too!  

After years of using LinkedIn and interviewing LinkedIn experts, I developed this checklist so you can generate opportunities for yourself or business in as few as 30 minutes a day.  

Grab the checklist and get started!

The LinkedIn Daily Checklist

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

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Things covered in the workbook include:


1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Things covered in the workbook include:


1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Things covered in the workbook include:


1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Things covered in the workbook include:


1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

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Lsveraged Message Roadmap

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LinkedIn Waitlist

The LinkedIn Course Waitlist

Sorry, you missed the most recent course.

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Congrats! You'll be notified as soon as enrollment opens for the next session.


TheElements of a Story-based Website

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

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The Messaging Worksheet

You'll need this for the exercise during Sunday's session!

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