The LinkedIn Messaging Roadmap

A guided training program to help you develop and leverage your message on LinkedIn to capture profile views and leads for your business or career. 

Next session begins Oct 21st!

LinkedIn Can Be Confusing


It’s a place to put my resume, right?


What’s the point of updating my profile?


I connected with someone, now what?


Isn’t LinkedIn just for recruiters and job seekers?


Should I post content to LinkedIn or my website?


What is the point of having a LinkedIn account?

It’s Not a Place to Post Your Resume

LinkedIn is still largely misunderstood. Sure, you can add your work experiences to the platform, however, savvy marketers and business owners know you can leverage the platform to find qualified leads and grow sales.  

More Views

A profile view from the right person can lead to new business and/or job opportunities.

More Leads

LinkedIn drives four out of every five B2B leads that come from social media.*


More Sales

Having a focused profile and engagement strategy can bring qualified leads to you.

LinkedIn is a Networking Platform

Do you remember how you felt after you created your LinkedIn profile? My guess is you probably said to yourself, “OK. Now what?” If so, you’re not alone.

Linkedin is still viewed by many as Facebook for business people. It’s a place to post your resume, and to connect with current and past colleagues. Outside of that, people are left wondering, “what’s the point?”

I understand this sentiment, however, having spent the last few years working with LinkedIn experts, and writing profiles for companies and individuals, I have seen the results of a good LinkedIn strategy. The key is to use it as a networking platform to connect, engage, and build relationships.

When used correctly, you’ll be able to create a predictable pipeline of leads and prospects. I believe everyone should know how to leverage the benefits of the LinkedIn platform, which is why I developed the LinkedIn Messaging Roadmap.

What is The LinkedIn Messaging Roadmap?

A step-by-step process to help you establish your brand, capture leads, and profile views.

1 - Persona

Your success on LinkedIn starts with understanding who you are targeting.  Week one takes a deep dive look at your target audience persona and defines the parameters needed to find them on LinkedIn.

2 - Your Story and Desired Action

We’ll focus on telling your story through your customer’s eyes using a story-based framework to create a message that will attract and resonate with your ideal customers. With your message in place, you’ll define the desired action your customers should take when they visit your profile or company page.

3 - Your Profile

The focus is now on translating your story to your profile so it is ready for engagement with your customers.

4 - Your Page (It's not just for companies)

We’ll review your company page and what you need to do to get it set up correctly.
BTW – company pages aren’t just for businesses.

5 - LinkedIn Search

It’s time to learn about using LinkedIn’s powerful search features to find your ideal clients. We’ll review Boolean search features, Advanced search and take a look at Sales Navigator.

6 - InMail and Messaging

Week six is about connecting using LinkedIn’s messaging and InMail feature so you can turn connections into prospects and clients. We’ll review a strategy and message templates to get you started.

7 - Content and Channels

If you struggle with what to post on  LinkedIn, this week is for you. We’ll look at how you can build a following by posting content that hits the mark. There are several ways for you to engage with potential clients on the platform. We’ll review all of the channels available to you.

Get Noticed on LinkedIn

Capture more views from the right people and build your LinkedIn pipeline.


Sign up for the course and get ready to implement. 


Develop a strategy to position you in the mind of your ideal clients.


Grow your network and engage with potential clients in an authentic way.

Next session starting Oct 21st!

Here’s a list of  a few things included in the course.


A complete LinkedIn Playbook


An optimized profile to attract your audience


Over 45 step-by-step how-to videos


Worksheets and frameworks for every step


Guided training sessions – You’re not alone!


Access to a group of like-minded high-achievers

LinkedIn Profile Keywords

LinkedIn Profile Background

LinkedIn Profile Visibility

LinkedIn Profile Vanity URL

LinkedIn Experience Messaging

LinkedIn About Section

LinkedIn Company Pages

LinkedIn Advanced Search

LinkedIn Search Filters

LinkedIn Boolean Search

LinkedIn Sales Navigator

LinkedIn Privacy Settings

And Many More….

What People are Saying

Common Questions Answered

How long are the sessions?

Each session will last about an hour. I do keep my calendar open after the “official” end of the session to answer any questions or provide clarity on something from the training.  

What happens if I can't make a session?

No problem at all. Every session will be recorded and you’ll have access to all of the videos and worksheets.

What time are the sessions?

The training session on Monday and the Q&A session on Friday are both held at 10 a.m. MST.

Why 45-days?

Great question. Two reasons.

First, the program is very comprehensive. We are not just covering how to optimize your profile, for example. We will cover everything you need to know about how to use LinkedIn the right way.

Second, I want you actually to implement stuff. Maybe like you, I’ve attended training programs, where you get so much information all at once, that implementation becomes overwhelming. By spreading the course out, you can rest assured that when finished, you’ll be rockin’ on LinkedIn (assuming you do the homework of course).

Why a private Facebook group?

I have a love, hate relationship with Facebook, but the truth is, FB does groups the right way.

The FB group will give us a place to communicate and collaborate outside of the training and Q&A sessions, which will help us all learn from each other. Also, by using FB you can ask me direct questions via Messenger. 

I’d love to this with a LinkedIn group but currently, they are not nearly as robust. 

What should you do with LinkedIn on a daily basis?

Savvy marketers and successful business people know the activities to use daily on LinkedIn to generate opportunities. 

This checklist was written to help you generate opportunities in as few as 30 minutes a day. 

Grab the checklist and get started!

The LinkedIn Daily Checklist

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

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Things covered in the workbook include:


1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Things covered in the workbook include:


1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Things covered in the workbook include:


1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Things covered in the workbook include:


1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

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Lsveraged Message Roadmap

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The LinkedIn Course Waitlist

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TheElements of a Story-based Website

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

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The Messaging Worksheet

You'll need this for the exercise during Sunday's session!

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