Messaging and Content
for Your Brand

Eliminate Overwhelm – Know Your Value – Attract New Clients

Do You Struggle to Articulate Your Value?

Your message is all over the pace

You have no strategy for your content

You have a unique perspective but you’re not sure what to do about it

You lose people when explaining what you do

You’re not sure what to post or when

You know something is missing, but you don’t know what it is

You’re Too Close To It

The hardest thing to do as a business owner is to separate how you view your businesses from how your customers see it. As a result, you lose potential clients when explaining what you do or you post content that doesn’t resonate.

Something is missing, but you can’t put your finger on it. You’ve taken courses, implemented various strategies, and spent hours honing your message and content…all to no avail.

This is frustrating because every business should be able to connect with its audience and never have to worry about messaging or content again, which is why I developed the Leveraged Message Roadmap.

A Step-by-Step Guided Program

Go from overwhelm and confusion to clear messaging and content that connects every time. 


Use proven frameworks to develop clear messaging and strategies.


Know what your audience wants, when and where to post.


Know your value and articulate it in everything you do.

The Leveraged Message Roadmp

Much more than “another marketing program,” the Leveraged Message Roadmap is a step-by-step process to provide you with the foundation, messaging, content, and playbook you need to attract your ideal clients.

1 - Persona

Define your ideal customer persona, so you’ll know how and where to reach them.

2 - Message

Use a proven story-based framework to create a message that will attract and resonate.

3 - Pitch

Develop a pitch that draws potential clients in and compels them to act.

4 - The Journey

Define your customer’s journey after they’ve paid – Enable your Group Training Program.

5 - Website

Translate your story to your website so you turn browsers into leads.

6 - Opt-in

Identify the correct opt-in (lead magnet) that will add value to your target audience.

7 - Email

Outline and develop the right automated email sequence to nurture prospective customers.

8 - Content

Leverage your message to develop content that hits the mark every time.

9 - Channels

Determine which content/social media channels are best for your target audience.

A Complete Game Plan for Your Business

The Leveraged Message Roadmap is a step-by-step, simple, structured program to develop your complete marketing plan. There is no “woo woo stuff” here. Every step of the process has defined frameworks to help you get crystal clear on your audience, message, website, email, content strategies, and more… You will come away with the confidence and clarity you need to create content that connects, everytime!


The Leveraged Message Roadmap Works for…


Mid-sized Businesses





Small Businesses


…And More!

What Clients Say About the Program

Develop a Vision and Content for Your Business


Schedule a call to discuss your situation and needs. 


Find the missing piece in your business so everything clicks.


Leverage your message into everything you do.

Your Questions Answered

Is this a Done-For-You program?

Yes and no. The program is designed as a coaching program. I walk you through the process, you do the work, I help you flush out your thoughts, offer suggestions, and edits along the way.

That said, a DFY option is available for those who want to get it done and not worry about the detailed work.

If you are interested in talking about which option might be right for you, schedule a call with me and let’s talk –

How is this program delivered?

The Leveraged Message Roadmap is delivered in one of two methods.

1 – A group training program delivered over 60-days. (Only offered at certain times a year)

2 – Individually (1-on-1) in as few as 30-days. 

What is the difference between the group and individual program?

Technically speaking, nothing. You get the same program, frameworks, and complete marketing playbook regardless of how the content is delivered.

Some people aren’t in a hurry, enjoy working with a group, and are ok implementing over a longer period. 

Others want the one-on-one experience and/or want to implement quicker (30-days).

Is there a difference in my investment based on delivery method?

Yes. The investment for the group training program is less, however, it is only offered a few times a year and you share my attention with the other group members.

The one-on-one program is available year-round and you get my undivided attention.

When are the group sessions held?

When in session, we meet on Mondays for training and on Fridays for an open Q&A session. Start times for the sessions are usually 10:00 a.m. MST and last approximately an hour.

What happens if I miss a group session?

No problem. All sessions are recorded and available after the session for viewing.

Not sure if this program is right for you?

Click the button below and book a call with me to get more details and find out if this program will work for you…


The LinkedIn Daily Checklist

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

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Things covered in the workbook include:


1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Things covered in the workbook include:


1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Things covered in the workbook include:


1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Things covered in the workbook include:


1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

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Lsveraged Message Roadmap

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LinkedIn Waitlist

The LinkedIn Course Waitlist

Sorry, you missed the most recent course.

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Congrats! You'll be notified as soon as enrollment opens for the next session.


TheElements of a Story-based Website

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

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The Messaging Worksheet

You'll need this for the exercise during Sunday's session!

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