The Leveraged Message Roadmap

A comprehensive program to develop a complete go-to-market playbook for your organization, so you capture your customer’s attention and never worry about what content to produce again.  

Marketing Drives Your Business

You understand marketing is important to your business, which is why you’ve spent hours honing your message and website. You know that when your marketing works, everything falls into place, and your business grows.

More Time

Take back your time and spend it doing the work you love.

More Leads

Capture attention and build a pipeline of your ideal clients.

More Sales

Work with people you love and watch your business grow.

But the problem is…

Finding the Right Message is Hard


You struggle to express your offer clearly.


It takes too long to explain what you do.


Your message is all over the place.


Potential clients don’t understand how you help.


You’re not sure if you can make it all work.


Developing content is a constant struggle.

You’re Too Close To It

The hardest thing to do as a business owner is to separate your messaging from how you think about your businesses to how your customers see it. We’re just to close it. 

You can’t explain it, but you know something is missing.  I know this feeling all too well. Not only have I experienced it, but I’ve seen many business owners struggle with it as well.

I believe the best way to capture attention and stand out in a noisy marketplace is simplicity.

The faster your target audience understands what you do and how they benefit, the quicker they engage. If they have to think or decipher our messaging, we risk losing them. 

I developed the Leveraged Message Roadmap so you never have to worry about your message or the content you produce again.

The Leveraged Message Roadmp

Much more than “another marketing program,” the Leveraged Message Roadmap is a step-by-step process to provide you with the foundation, messaging, and playbook you need to attract your ideal clients.

1 - Your Community

Defining your community is critical to your marketing success, which is why we take a deep dive look at your target avatar. By identifying your ideal customer, you’ll know how and where to reach them.

2 - Your Message through Story

Many people struggle to disccus their business, product or service in a way that other’s understand. Using a story-based framework you’ll create a message and story through your community’s eyes that will attract and resonate.

3 - Your Elevator Pitch

Do you dread answering the “what do your do” question? When asked you stumble through a response to a blank stare or obvious confusion. If this you, worry no longer. We’ll develop a pitch that draws people in and compels them to act.  

4 - Your Community's Journey

Have you ever thought about the journey your customer takes with you AFTER they’ve paid? IN this step, we’ll define your customer’s journey. BONUS: This part of the process can enable you to start group training programs.  

5 - A Story-based Website

Translating your messsage to your website is a lot more difficult than it sounds, which is why in this step we’ll take your message to your website so you can turn browsers into leads.  

6 - The Correct Optin

In order to keep in touch with potential customers, we need to provide them with something of value in exchange for their email address. In this step, we identify the optin or lead gen document that will be the most valuable to your customers. 

7 - Email

Once we have a prospective customer’s email, we need to develop an automated email sequence to nurture them, so we stay top of mind with them after they leave our website.

8 - Content that hits the mark

Do you struggle to come up with content because you’re concerned it won’t resonate? Using your message as a base, you can now develop content that will hit the mark with your target community, every time. 

9 - Channels

It does no good to develop content that resonates if it’s use’d in the wrong place. In this session, we’ll review the various distribution channels for your content and determine which ones your content should be on. 

When finished you will have… 

A Complete Marketing Playbook

The Leveraged Message Roadmap is a step-by-step, simple, structured program to develop your complete marketing plan. There is no “woo woo stuff” here. Every step of the process has defined frameworks to help you get crystal clear on your audience, message, website, email, content strategies, and more… You will come away with the confidence and clarity you need to implement a marketing strategy that works!


What Clients Say About the Program

With a clear vision for your target audience, messaging that resonates, and a game plan that provides value, you can…

Sell Your Services with Confidence


Using a proven framework, we’ll build a clear message and story that makes potential customers say, “I get it.”


Re-focus your marketing so you make a great first impression, even while you sleep.


Leverage your message into your content and email so customers engage with your brand.

Your Questions Answered

Is this a Done-For-You program?

Yes and no. The program is designed as a coaching program. I walk you through the process, you do the work, I help you flush out your thoughts, offer suggestions, and edits along the way.

That said, a DFY option is available for those who want to get it done and not worry about the detailed work.

If you are interested in talking about which option might be right for you, schedule a call with me and let’s talk –

How is this program delivered?

The Leveraged Message Roadmap is delivered in one of two methods.

1 – A group training program delivered over 60-days. (Only offered at certain times a year)

2 – Individually (1-on-1) in as few as 30-days. 

What is the difference between the group and individual program?

Technically speaking, nothing. You get the same program, frameworks, and complete marketing playbook regardless of how the content is delivered.

Some people aren’t in a hurry, enjoy working with a group, and are ok implementing over a longer period. 

Others want the one-on-one experience and/or want to implement quicker (30-days).

Is there a difference in my investment based on delivery method?

Yes. The investment for the group training program is less, however, it is only offered a few times a year and you share my attention with the other group members.

The one-on-one program is available year-round and you get my undivided attention.

When are the group sessions held?

When in session, we meet on Mondays for training and on Fridays for an open Q&A session. Start times for the sessions are usually 10:00 a.m. MST and last approximately an hour.

What happens if I miss a group session?

No problem. All sessions are recorded and available after the session for viewing.

Not sure if this program is right for you?

Click the button below and book a call with me to get more details and find out if this program will work for you…


The LinkedIn Daily Checklist

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

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Things covered in the workbook include:


1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Things covered in the workbook include:


1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Things covered in the workbook include:


1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Things covered in the workbook include:


1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

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Lsveraged Message Roadmap

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The LinkedIn Course Waitlist

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TheElements of a Story-based Website

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

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The Messaging Worksheet

You'll need this for the exercise during Sunday's session!

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