The Leveraged Message Roadmap

An 8-week group training program to help coaches, consultants, and career practitioners, get clear about your process, message, and marketing. 

Marketing Drives Your Business

You understand marketing is important to your business, which is why you’ve spent hours honing your message and website. You know that when your marketing works, everything falls into place, and your business grows.

More Time

Take back your time and spend it doing the work you love.

More Leads

Capture attention and build a pipeline of your ideal clients.

More Sales

Work with people you love and watch your business grow.

But the problem is…

Finding the Right Message is Hard

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You struggle to express your offer clearly.

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It takes too long to explain what you do.

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Your message is all over the place.

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Potential clients don’t understand how you help.

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You’re not sure if you can make it all work.

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Developing content is a constant struggle.

You’re Too Close To It

It’s hard to believe, but the more you know about your business, the harder it is to explain to others. You know this because you’ve seen the confused expressions or heard the confusion in their voice while talking to potential customers. You can’t explain it, but you know something is missing. Something that will help you pull all of your hard work and effort together in a way that makes customers say, “I get it.”

I know this feeling all too well. Not only have I experienced it, but I’ve seen many coaches and consultants struggle with it as well. What you’re missing is a clear message. Clearly expressing what you offer in a way potential clients can understand quickly is challenging, which is why I developed the Leveraged Message Roadmap.

The Leveraged Message Roadmap

Much more than “another marketing program,” the Leveraged Message Roadmap is a step-by-step process to provide you with the foundation and messaging you need to attract your ideal clients.

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    Start - Confusing Message and Marketing

  • Week 1 - CUSTOMER

    Your marketing success depends on how well you know your customer. This week we’ll take a deep dive look at your customer to understand what drives them.

  • Week 2 Part 1 - STORY

    This week will focus on telling your story better using a story-based framework to create a message that will resonate with your customers.

  • Week 2 Part 2 - PITCH

    Do you get anxious when someone asks, “what do you do?” As a part of week two, I’ll show you a formula to help you craft a quick pitch (think elevator) you can deliver with confidence.

  • Week 3 - JOURNEY

    You understand your process, but do potential customers? This week we’ll look at developing your signature process, so your clients will understand quickly how you help and how they benefit.

  • Week 4 - WEBSITE

    Translate your story-based message to your website and tell your story through your customer’s eyes so they say “I get it.” 

  • Week 5 - OPTIN

    When website visitors aren’t ready to buy, we need to give them something of value in exchange for an email address. This week we’ll discuss what makes a good optin or lead generating document.  

  • Week 6 - EMAIL

    It’s not enough to connect with your optin. You need to turn connections into prospects and clients through nurturing and conversations via email. We’ll review a strategy and some templates to get started.

  • Week 7 - CONTENT

    Do you struggle with what to write and post? This week we’ll look at how you can speak directly to your ideal clients by posting content that hits the mark.

  • Week 8 - CHANNELS

    There is more than one way for you to engage with potential clients. We’ll take a look at the channels available to you and where you should be posting your content.

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    END - Clear Message and Marketing Strategy

Sell Your Services with Confidence

Enroll

Sign up for the course and get ready to implement. 

Establish

Focus your strategy and foundation around your customer’s journey.

Engage

Confidently engage with potential clients in an authentic way.

What Clients Say About the Program

What’s the Investment?

How many potential clients don’t understand your product offering? How many clients haggle over cost because they struggle to see what makes you different?  If people can’t understand quickly why they need YOUR product or service, you’re already losing opportunities.

 

The Leveraged Message Roadmap

$2,500

The Details

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8-week program.

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Weekly training and Q&A sessions.

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One-on-one feedback.

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Private Facebook group.

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All sessions are recorded. 

Your Questions Answered

When are the sessions held?

We meet on Mondays for training and on Fridays for an open Q&A session. Both sessions start at 10:00 a.m. MST and last approximately an hour.

What happens if I miss a session?

No problem. All sessions are recorded and available after the session for viewing.