A proven framework to end marketing overwhelm

A structured step-by-step process to clarify your message, offer, and marketing so everyone knows what you do.

You need a new message if…

E

Your message is all over the place

E

You have no strategy for your content

E

Your website does not capture leads

E

You struggle to explain what you do

E

You have a complex offering

E

It’s a struggle to articulate the problem(s) you solve

If so, you’re not alone and the good news is it doesn’t have to be this way…

Introducing The Brand Messaging System™

Like a roadmap with simple step-by-step instructions, the Brand Messaging System™ will help you develop a complete marketing plan so you can confidently market your brand.

01

IDENTIFY AUDIENCE

Define your ideal audience, so you’ll know how and where to reach them.

02

Clarify Message

Create a message that resonates using a story-based framework.

03

Develop Guide

A complete messaging guide so you’re ready when asked, “what do you do?”

04

Package offering

Turn your invisible service into a visible packaged product offering.

05

WIREFRAME HOMEPAGE

Translate your story to your website’s homepage to attract your ideal audience.

06

CREATE OPT-IN

Identify your opt-in (lead magnet) that will add value to your target audience.

07

OUTLINE EMAILS

Outline an automated email nurture sequence. 

08

DRAFT CALENDAR

Create a 3-month content calendar that hits the mark. 

09

REVIEW SOCIAL

Select social media channels to use for your ideal audience.

When I first started working with Ryan, I lacked the clarity and strategy to move forward. Ryan walked me through his process, and suddenly things began to “click”! He drafted copy for my website, worked very collaboratively, and always delivered what he said he would when he said he would. I now have a clear vision for my target audience, the messaging they care about, and a game plan to provide value.

Jesyka Simpson - CEO Alchemy Talent

I had a fantastic experience with Ryan. I was struggling with my company’s overall messaging and how to communicate with my customers. Ryan helped me to understand my customer base and worked with me to clarify my company’s overall messaging. My new marketing message has separated my company from the competition. If you are struggling with your company’s messaging and marketing, I highly recommend working with Ryan. It was one of the best business decisions I have ever made.

Mark Popovic - Popovic Hockey & Former NHL Player

Imagine if you could…

Design & launch a workshop or online course

Create a comprehensive brand story

Have confidence in your marketing

Package up your services in a way people understand

Create engaging content…consistently

Develop clear messaging so people get what you do

Brand Messaging Made Simple™

No more guessing what to do next. No more wasting money on one-off Ad Hoc courses or training.

01

CALL

Schedule a call and we’ll discuss your unique situation.

02

CLARIFY

Get clear on your message, method, and marketing.

03

confidence

Market your brand knowing you will connect with your target audience.

“I’ve gone through multiple biz courses and spent years trying to “crack the nut,”  because I knew there was a piece I was missing. Ryan helped me find that piece in a few weeks. I would’ve saved lots of time if I would’ve started with him. Now, I have a process, I can speak and present what I offer with a flow that is clear to the client. The future is once again bright and possibility filled.”

Pia Jansson - Sales Mojo Coach for High-Achieving Salespeople

When I met Ryan, I was overwhelmed with my marketing and not attracting new clients outside of referrals. My website was outdated and my message was all over the place. I didn’t know how to talk about my passion without getting too excited and potentially losing people. This program was exactly what I needed. The program has structure, is simple to follow, and has no “woo woo stuff.” I now have more confidence in my marketing as my message and the value I provide to clients is clear. I know how to talk about my business now without using too many words and staying centered.

Katherine Bouglai - Career Transition Coach

FAQs

How long does it take to complete?

Timing depends on your availability and mine, but typically clients complete the program in 30 to 60 days with 5 to 7 ninety-minute meetings.  

What's included?

The Brand Messaging System™ consists of the nine steps identified above and includes all frameworks and templates needed to create a complete marketing playbook for your brand.

Additionally, you also get access to an online course version so you can repeat the process anytime you launch a new product, course, or campaign. 

How do you hold the meetings?

All meetings are held over Zoom and recorded. If you are local we can also meet in-person. 

What is the process to get started?

After agreement and payment, you will get access to a scheduling link so you can schedule our first meeting at your convenience. You will also get access to MS Teams where we will store all files and assets we create during the program.

Is a website included?

I do offer website development services (WordPress only), however, a website requires an additional investment. In step 5, we will wireframe (outline with copy) a new home page for your website based on your brand story.  

The LinkedIn Daily Checklist

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

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CareerKred-Book

THE DEFINE STEP WORKBOOK

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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CareerKred-Book

THE INTEGRATE STEP WORKBOOK

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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CareerKred-Book

THE CREATE STEP WORKBOOK

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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CareerKred-Book

THE ENGAGE STEP WORKBOOK

Grab your copy and get started today.

 

Things covered in the workbook include:

 

1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

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Lsveraged Message Roadmap

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LinkedIn Waitlist

The LinkedIn Course Waitlist

Sorry, you missed the most recent course.

By signing up for the waitlist, you'll be one of the first people notified when enrollment starts back up!

Congrats! You'll be notified as soon as enrollment opens for the next session.

Story-based-website

TheElements of a Story-based Website

All of the elements you need to create a story-based website such as:

1 - The Hero Section

2 - The Value Proposition

3 - Calls to Action

4 - A Positioning Paragraph

...And More!

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The Messaging Worksheet

You'll need this for the exercise during Sunday's session!

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