Marketing & Messaging to Help Leaders and Businesses Stand Out

Your Brand is Your Reputation

Your reputation is created in many ways…


Social Media Posts


Google Search Results


Your Daily Interactions


Your LinkedIn Profile


Your Online Presence


Your Story

If you’re not building your brand, who will?

Are You Sending the RIGHT Message?

The message you send as a business or personal brand is critical to your success. If your message is confusing your brand will falter. However, if you send the RIGHT message – Your brand will flourish.

Many brands create cute or clever messaging which leaves people scratching their heads and wondering how or even if you can help. When this happens they move on to your competition.

The good news is it’s not your fault. You’re too close to your brand to see it the way others do. If marketing makes your head hurt, it’s time to stop struggling and put the structure in place you need to clearly and confidently market your brand.

You Need a Comprehensive Brand Story

Telling your brand story requires pulling together all aspects of your brand into a compelling story so your audience takes notice.

career you love
Career You
Clients You

Compensation you deserve

I’ve Been in Your Shoes…

Hi, I’m Ryan Rhoten. When I started building my brand and business after my career transition from the corporate world, I remember thinking to myself, “How do I get started?”

After spending years and tens of thousands of dollars, I finally realized there was no defined method or process to build your brand, so I created one.

Now I help driven business owners, entrepreneurs, and personal brands pull together a comprehensive brand that attracts their ideal audience.

Through courses, coaching, and consulting, you’ll find the structure and frameworks you need to build your brand so you can clearly and confidently market yourself or business so you flourish.

If you’re getting started, you’ve been in business for a while, or you’re tired of trying to figure out what to do next, let’s talk, and get you moving forward.

Branding Isn’t Just for Big Companies

Whether you’re an executive, a freelancer, or a small business owner, your brand is what helps you stand out in the minds of your prospects. Your brand is what brings opportunities to you. 


Get recognized for your expertise and become sought-after vs. searching for your next role.


If you’re in a career transition or building a side-gig a comprehensive brand will boost your credibility. 

Business Owners

Coaches and Consultants – Stand out from your competition and become the ONLY choice in your client’s mind.

Build and Market Your Brand the Right Way

Step-by-step structured programs with frameworks and templates to build and grow your brand awareness.


Branding, Marketing, Messaging

The Brand Messaging System

For business owners, the Brand Messaging System is a structured, step-by-step program to help you build a comprehensive brand to attract your ideal audience.


Branding, Marketing, Messaging

Linkedin Made Simple

For Business owners, executives, and freelancers, LinkedIn Made Simple is an online program to help you go from confusion to clarity then conquering the platform. 


Branding, Marketing, Messaging

CareerKred – 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career

All Branding is Personal. For executives, freelancers, students, and career transitioners, CareerKred defines a step-by-step process to help you build and market your personal brand online so you stand out from your competition and get recognized for your expertise.


Marketing, Messaging


Created by author Donald Miller, StoryBrand is a messaging filter to help executives, freelancers, business owners, and solopreneurs, clarify your message so your customers listen and engage.  

CareerBrand Accelerator

Branding, Marketing, Messaging

CareerBrand Accelerator

For executives, freelancers, and career transitioners, the CareerBrand Accelerator will help you build your personal brand on and offline so you stand out from your competition and get recognized for your expertise.

Branding Made Simple

Everything you need to build your career brand. Follow a proven structure and frameworks to develop a comprehensive marketing plan so your brand can flourish.



Let’s connect and talk about how to move your unique situation forward. 



Choose a proven method to build and market your brand. 



Advance your career with a clear brand message and marketing.

Warning: Our programs are not for everyone. Read our warning label before booking a call.

Clients confidently building their careers

I lacked the clarity and strategy to move forward with targeted content relevant to the people I serve, but I didn’t know what to do with it. Ryan walked me through his process, and suddenly things began to “click”! I now have a clear vision for my target audience, the messaging they care about, and a game plan to provide value.

Jesyka Simpson

CEO Alchemy Talent

“When I met Ryan, I was overwhelmed with my marketing and not attracting new clients outside of referrals. My website was outdated and my message was all over the place. I didn’t know how to talk about my passion without getting too excited and potentially losing people. This program was exactly what I needed. The program has structure, is simple to follow, and has no “woo woo stuff.” I now have more confidence in my marketing as my message and the value I provide to clients is clear. I know how to talk about my business now without using too many words and staying centered.”

Katherine Bouglai

Career Transition Coach

“I had a fantastic experience with Ryan. I was struggling with my company’s overall messaging and how to communicate with my customers. Ryan helped me to understand my customer base and worked with me to clarify my company’s overall messaging. My new marketing message has separated my company from the competition. If you are struggling with your company’s messaging and marketing, I highly recommend working with Ryan. It was one of the best business decisions I have ever made.”

Mark Popovic

Former NHL player and owner of Popovic Hockey

“I’ve gone through multiple biz courses and spent years trying to “crack the nut,”  because I knew there was a piece I was missing. Ryan helped me find that piece in a few weeks. I would’ve saved lots of time if I would’ve started with him. Now, I have a process, I can speak and present what I offer with a flow that is clear to the client. The future is once again bright and possibility filled.”

Pia Jansson

Sales Mojo Coach for High-Achievers

The LinkedIn Daily Checklist

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

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Things covered in the workbook include:


1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Things covered in the workbook include:


1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Things covered in the workbook include:


1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Things covered in the workbook include:


1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

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Lsveraged Message Roadmap

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LinkedIn Waitlist

The LinkedIn Course Waitlist

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TheElements of a Story-based Website

All of the elements you need to create a story-based website such as:

1 - The Hero Section

2 - The Value Proposition

3 - Calls to Action

4 - A Positioning Paragraph

...And More!

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The Messaging Worksheet

You'll need this for the exercise during Sunday's session!

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