The LinkedIn Messaging Roadmap
A group training program to help savvy service providers and personal brands leverage LinkedIn to capture profile views and leads.
LinkedIn Can Be Confusing
It’s a place to put my resume, right?
What’s the point of updating my profile?
I connected with someone, now what?
Isn’t LinkedIn just for recruiters and job seekers?
Should I post content to LinkedIn or my website?
What is the point of having a LinkedIn account?
It’s Not a Place to Post Your Resume
LinkedIn is still largely misunderstood. Sure, you can add your work experiences to the platform, however, savvy marketers and business owners know you can leverage the platform to find qualified leads and grow sales.
A profile view from the right person can lead to new business and/or job opportunities.
LinkedIn drives four out of every five B2B leads that come from social media.*
Having a focused profile and engagement strategy can bring qualified leads to you.
LinkedIn is a Networking Platform
Do you remember how you felt after you created your LinkedIn profile? My guess is you probably said to yourself, “OK. Now what?” If so, you’re not alone.
Linkedin is still viewed by many as Facebook for business people. It’s a place to post your resume, and to connect with current and past colleagues. Outside of that, people are left wondering, “what’s the point?”
I understand this sentiment, however, having spent the last few years working with LinkedIn experts, and writing profiles for companies and individuals, I have seen the results of a good LinkedIn strategy. The key is to use it as a networking platform to connect, engage, and build relationships.
When used correctly, you’ll be able to create a predictable pipeline of leads and prospects. I believe everyone should know how to leverage the benefits of the LinkedIn platform, which is why I developed the LinkedIn Messaging Roadmap.
The LinkedIn Messaging Roadmap
A step-by-step process to help you establish your brand, capture leads, and profile views.
Start - Limited LinkedIn presence and/or process
Session 1 - CUSTOMER
Your success on LinkedIn starts with understanding your customer. Week one takes a deep dive look at your target customer and defines the parameters needed to find them on LinkedIn.
Session 2 - STORY
We’ll focus on telling your story through your customer’s eyes using a story-based framework to create a message that will attract and resonate with your ideal customers.
Session 2 - ACTION
With your message in place, you’ll define the desired action your customers should take when they visit your profile or company page.
Session 3 - PROFILE
This week is all about your personal profile. We’ll focus on translating your story to your profile so it is ready for engagement with your customers.
Session 4 - PAGE
We’ll review your company page and what you need to do to get it set up correctly.
BTW – company pages aren’t just for businesses.
Session 5 - SEARCH
It’s time to learn about using LinkedIn’s powerful search features to find your ideal clients. We’ll review Boolean search features, Advanced search and take a look at Sales Navigator.
Session 6 - INMAIL
Week six is about connecting using LinkedIn’s messaging and InMail feature so you can turn connections into prospects and clients. We’ll review a strategy and message templates to get you started.
Session 7 - CHANNELS
It’s time to build your brand awareness on LinkedIn. There are several ways for you to engage with potential clients on the platform. We’ll review all of the channels available to you.
Session 7 - CONTENT
If you struggle with what to post on LinkedIn, this week is for you. We’ll look at how you can build a following by posting content that hits the mark.
END - A complete LinkedIn Playbook to help you (or your clients) capture more profile views and leads
Start Getting Noticed on LinkedIn
Capture more views from the right people and build your LinkedIn pipeline.
Sign up for the course and get ready to implement.
Develop a strategy to position you in the mind of your ideal clients.
Grow your network and engage with potential clients in an authentic way.
What’s Your Investment?
When it comes to LinkedIn, many individuals and companies, fumble their way through, never really knowing how or even if their efforts will pay off. Rather than following a proven strategy, they default to the “pray and spray” method, essentially trying a lot of things out, hoping something will stick. Not only does this take a lot of time, but it can cost a lot of money as well.
Next Program Launches August 26th!
The LinkedIn Messaging Roadmap
Private Facebook Group
Group training session on Mondays
Group Q&A session on Fridays
Individual feedback on your LinkedIn profile
All sessions recorded
Your Questions Answered
How long are the sessions?
Each session will last about an hour. I do keep my calendar open after the “official” end of the session to answer any questions or provide clarity on something from the training.
What happens if I can't make a session?
No problem at all. Every session will be recorded and you’ll have access to all of the videos and worksheets.
What time are the sessions?
The training session on Monday and the Q&A session on Friday are both held at 10 a.m. MST.
Great question. Two reasons.
First, the program is very comprehensive. We are not just covering how to optimize your profile, for example. We will cover everything you need to know about how to use LinkedIn the right way.
Second, I want you actually to implement stuff. Maybe like you, I’ve attended training programs, where you get so much information all at once, that implementation becomes overwhelming. By spreading the course out, you can rest assured that when finished, you’ll be rockin’ on LinkedIn (assuming you do the homework of course).
Why a private Facebook group?
I have a love, hate relationship with Facebook, but the truth is, FB does groups the right way.
The FB group will give us a place to communicate and collaborate outside of the training and Q&A sessions, which will help us all learn from each other. Also, by using FB you can ask me direct questions via Messenger.
I’d love to this with a LinkedIn group but currently, they are not nearly as robust.