Tell the world who you are and what you do

Creating a clear brand message is hard, but it doesn’t have to be.

Get your message out of your head

You know what you want to say but struggle to say it in a compelling way. The result is an unclear message for both you and your customers.


Your message is all over the place


People don’t understand what you do


Finding your message is overwhelming


You ramble when describing what you do


Your marketing is sporadic


It feels like something is missing 

Create a compelling message

You’re great at what you do but no one knows. The challenge experts like yourself face when creating messaging for their brand comes down to three things:



Telling your brand story in a clear and comprehensive way

How you reach your audience and help them succeed
Connecting with your audience via email, content, and social

A clear message helps you stand out and…

Get recognized for your expertise

A clear message makes you memorable and differentiates you from your competition which increases your…

Increase Revenue


Increase your compensation and confidence with a complete system.  


Increase your authority and stand out as an expert in your niche or industry.


Increase your influence and become the Go-To person in your niche.

You’re just too close to it…

I’ve been in your shoes…

Hi, I’m Ryan Rhoten. After transitioning from the corporate world, I wanted to tell my brand story but struggled to get started. I knew what I wanted to say but couldn’t find the right words.

After spending years and tens of thousands of dollars, I realized there was no structured process to stand out online, so I created one.

Now, I help brands pull together a comprehensive story online, so they get recognized for their expertise.

Through courses, coaching, and consulting, you’ll find the structure and frameworks you need to build awareness for your brand by clearly telling your story online.

So, whether you’re getting started or you’ve been in business for a while if you want to stand out from your competition, click the button below, and let’s talk.

Ways to pull your message together

With the right guidance, you can create a compelling brand message and story.


Messaging, Method, Marketing 

The Brand Messaging System™

For Business owners and freelancers, The Brand Messaging System™ is a structured, step-by-step program to help you build a comprehensive brand to attract your ideal audience.

Clarify your message

Create your online course/workshop

Confidence in your marketing

I lacked the clarity and strategy to move forward with targeted content relevant to the people I serve, but I didn’t know what to do with it. Ryan walked me through his process, and suddenly things began to “click”! I now have a clear vision for my target audience, the messaging they care about, and a game plan to provide value.

Jesyka Simpson

CEO Alchemy Talent

I had no clue how to go about harnessing the power of LinkedIn. Ryan’s course sorted that out! Clear instruction and outstanding step-by-step guidance mean that I’m now looking forward to conquering LinkedIn, rather than feeling confused and unsure. This is the only course I’ve ever done where I feel like ‘what? I got all that for only that price?!’

Monica Sood

CEO Brand Clarity


Messaging, Method, Marketing 

Linkedin Made Simple™

For Business owners, executives, and freelancers, LinkedIn Made Simple™ is an online program to help you go from confusion to clarity then conquering the platform. 

Create a customer-facing profile

Capture attention


Converse with your audience


Marketing, Messaging


Created by author Donald Miller, StoryBrand is a messaging filter to help executives, freelancers, business owners, and solopreneurs, clarify your message so your customers listen and engage.  


Clarify your message


Create Your BrandScript

Craft your pitch

“I was struggling with my company’s messaging and how to communicate with my customers. Ryan helped me identify my customers and clarify my message. My new messaging has separated me from the competition. If you struggle with messaging or marketing, I highly recommend Ryan. It was one of the best business decisions I have ever made.”

Mark Popovic

Owner of Popovic Hockey


Messaging, Method, Marketing 

Book – CareerKred™

All Branding is Personal. For executives, freelancers, students, and career transitioners, CareerKred™ defines a step-by-step process to help you build and market your personal brand online so you stand out from your competition and get recognized for your expertise.

LMS Book Cover

Messaging, Method, Marketing 

LinkedIn Made Simple

A book, online course, and business training program for those who want to generate more profile views, connections, and leads via LinkedIn.

Steps to your clear message and story

Schedule call

Schedule Call

Click the button below to discuss how you become the go-to expert


Select Method

Choose how you want to work and start moving forward

Stand out

Stand Out

Become the Go-To person in your area of expertise

“When I met Ryan, I was overwhelmed with my marketing and not attracting new clients outside of referrals. My website was outdated and my message was all over the place. I didn’t know how to talk about my passion without getting too excited and potentially losing people. The Brand Messaging System was exactly what I needed. The program has structure, is simple to follow, and has no “woo woo stuff.” I now have more confidence in my marketing as my message and the value I provide to clients is clear. I know how to talk about my business now without using too many words and staying centered.”

Katherine Bouglai

Career Transition Coach

“I’ve gone through multiple biz courses and spent years trying to “crack the nut,”  because I knew there was a piece I was missing. The Brand Messaging System helped me find that piece in a few weeks. I would’ve saved lots of time if I would’ve started with him. Now, I have a process, I can speak and present what I offer with a flow that is clear to the client. The future is once again bright and possibility filled.”

Pia Jansson

Sales Mojo Coach for High-Achievers

The LinkedIn Daily Checklist

10 daily activities to capture more profile views and leads in as few as 30 minutes a day

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Grab your copy and get started today.


Things covered in the workbook include:


1 - Self-Awareness

2 - Your Vision

3 - Your Positioning

4 - Your Skills and Traits

5 - Your Values

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Grab your copy and get started today.


Things covered in the workbook include:


1 - Digital Audit

2 - Your Career Bio

3 - Setting up a website

4 - Personal Brand Landing Pages

5 - Your Digital Assets

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Grab your copy and get started today.


Things covered in the workbook include:


1 - Your Content Muscle

2 - Becoming a Creator

3 - Repurposing Your Time

4 - Repurposing Your Content

5 - Keyword Research

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Grab your copy and get started today.


Things covered in the workbook include:


1 - Your Connection Strategy

2 - Twitter Chats

3 - LinkedIn

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Lsveraged Message Roadmap

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LinkedIn Waitlist

The LinkedIn Course Waitlist

Sorry, you missed the most recent course.

By signing up for the waitlist, you'll be one of the first people notified when enrollment starts back up!

Congrats! You'll be notified as soon as enrollment opens for the next session.


TheElements of a Story-based Website

All of the elements you need to create a story-based website such as:

1 - The Hero Section

2 - The Value Proposition

3 - Calls to Action

4 - A Positioning Paragraph

...And More!

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The Messaging Worksheet

You'll need this for the exercise during Sunday's session!

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Get the 4-part personal brand masterclass video series

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